had arrived at. Having said that, the critics have 
tended to separate the two and for many in fact 
Innis is hailed as the founder, one of the founders, 
of a certain way of approaching communications, 
much neglected. McLuhan on the other hand gets 
vilified as somebody who took us all off on the 
wrong track. Having looked at the evidence, I don’t 
that think there’s much to support that.

I think, where the Canadian communications 
history tradition sits now, and where it’s at its 
most exciting period of being able to deal with and 
address in a theoretical context much of what’s 
going on now—including the so called information